Out with the Bold, In with the #FFADED: Our New Brand Hue Revealed

FOR IMMEDIATE RELEASE

[Mahone Bay, NS] – Today we at Michael Broley Development (now MBD Studio) announced a vibrant evolution of our brand identity with the introduction of a new brand colour: Faded Pink, codenamed #FFADED. This refreshing update marks a pivot from our signature hot pink, a homage to our Barbie-inspired roots, towards a lighter, more subdued hue that represents our growth… and the widespread adoption of pink in 2024.

“Over the years, our original hot pink has been a symbol of our bold, youthful approach to digital solutions. However, as we’ve evolved, so has our vision. Our new shade, #FFADED, is not just a color—it’s a statement. It signifies a matured palette while retaining our playful heart,” said Michael Broley, our founder.

The choice of #FFADED is a nod to staying young at heart and embracing a relaxed, joyful approach to business and creativity. The term “faded,” often associated with being under the influence of cannabis and characterized by a noticeable change in behaviour or appearance, humorously reflects our move to a lighter shade of pink. “It’s about softening the edges while fully embracing the dynamic and transformative nature of the digital world,” Broley added. “And yes, we’re in on the joke. Let’s get faded!”

This brand evolution comes at a pivotal moment for us as we continue to expand beyond traditional web development and branding into comprehensive digital strategy, including content creation, e-commerce development and AI-driven solutions. The new #FFADED pink symbolizes a broader perspective, reflecting our adaptability and our commitment to staying ahead of digital trends.

“Change is constant in the digital landscape, and our brand refresh with #FFADED is a bold step forward. It’s lighter, it’s fresh, and it perfectly captures our ethos of innovation, youthfulness, and a slightly cheeky sense of humor,” stated Broley.

Clients, partners and fans can expect to see #FFADED rolling out across all our platforms, marketing materials and digital presences in the coming weeks. This rebrand underscores our dedication to evolving with the times while staying true to our core values of creativity, technical expertise and empowering small businesses.

About Michael Broley Development

We’re a web development and branding studio that specializes in transforming the online presence of small businesses. With a full suite of services that pair unique brand values with the latest digital solutions, we’re committed to crafting visually captivating, functional websites and giving our clients the tools to succeed in a competitive digital landscape.