Freedom Gold Corp.
A publicly listed mining company with a new direction, and a brand and website to match.
The challenge
In 2026, Freedom Gold changed its name, brought in a new CEO and turned its focus to gold exploration in Nova Scotia. Its properties include Blockhouse, Widow Point, Frenchvale and Westfield.
A new chapter for a public company needs a brand that earns trust from investors and the market at first glance. It also needs a website the team can keep current themselves, news release by news release.
What we did
- 01
Built a complete brand book: logo, colour, typography, imagery and usage rules for everything from investor decks to field signage.
- 02
Designed and built a new website in Astro for speed, security and search performance.
- 03
Gave the team control with Keystatic, so they can publish news releases, project updates and investor material themselves.
- 04
Ran it as an AI-first project. We used AI throughout research, content, design and build to move at the pace of a market launch without cutting corners.
The result
Freedom Gold launches on November 1, 2026, with a brand and site built for a public company: credible, fast and easy for its own team to keep current.
Project details
- Client
- Freedom Gold Corp.
- Industry
- Mineral exploration, publicly traded (CSE: FRDM)
- Location
- Nova Scotia gold properties
- Launched
- November 1, 2026
- Scope
- Brand book, visual identity, website design and build, AI-first content workflow
- Platform
- Astro, Keystatic CMS