PureGard
A new name, a connected platform and an email program that powered 2026.
The challenge
PureGard started life as AtlanTick, a brand with loyal customers and search rankings it had worked hard to earn. The next stage of growth called for a new name and domain, without giving any of that up.
It also called for one store that served two very different buyers: people grabbing a bottle or two, and retailers ordering by the case. Orders, shipping and accounting needed to work together automatically.
What we did
- 01
Built the email marketing program in Klaviyo: automated flows, seasonal campaigns and an A/B testing framework to keep improving results.
- 02
Migrated atlantick.ca to puregard.ca with a full site crawl, a complete 301 redirect map and a step-by-step plan to protect search rankings.
- 03
Rebuilt the store on Shopify with multi-currency support, a retail store locator, video and quantity breaks for bottle and case pricing.
- 04
Built a B2B wholesale portal with its own registration and ordering.
- 05
Connected the back office. ShipStation handles fulfilment, QuickBooks handles accounting, and Order Printer Pro produces branded invoices and packing slips.
- 06
Added growth tools: CRM, an influencer program and UpCart upsells tuned separately for wholesale and retail.
- 07
Managed the CEED funding process from proposal to closeout report.
The result
PureGard launched on March 16, 2026, on schedule and at a fixed price. Email marketing has been one of the biggest drivers of its 2026 season. Retail, wholesale, shipping and accounting now run from one connected platform.
Project details
- Client
- PureGard
- Industry
- Natural tick and mosquito repellents, direct-to-consumer and wholesale
- Location
- Nova Scotia, shipping worldwide
- Launched
- March 16, 2026
- Funding
- CEED, CAS Fund
- Scope
- Rebrand and domain migration, Shopify rebuild, B2B wholesale portal, integrations, CRM, email marketing, influencer program
- Platform
- Shopify, Klaviyo, ShipStation, QuickBooks, UpCart, Sami B2B, Order Printer Pro