My Sticky Little Secret
Turning a YouTube audience of millions into customers.
The challenge
Rosh, known online as MsRoshPosh, built an audience of millions on YouTube. Her followers already trusted her taste and her advice.
The opportunity was turning that trust into a business. That meant a brand that felt like her, products that looked premium on camera, and a store ready for the rush a single video can send.
What we did
- 01
Created the brand: logo, packaging and brand guidelines built around Rosh’s personality.
- 02
Produced 3D product renders, so the store and social feeds had studio-quality images before stock even arrived.
- 03
Built the Shopify store to handle launch-day traffic from her audience, with UpCart for bundles and upsells.
- 04
Set up Klaviyo email automation to turn first-time buyers from her videos into repeat customers.
- 05
Launched an affiliate program on its own subdomain, turning fans into a sales channel.
- 06
Created the social content that carries the brand across her channels.
The result
My Sticky Little Secret launched in 2023 as a complete brand, and Rosh’s audience became its customers. Three years on, the business still runs on everything we built.
Mike is an exceptional find. Over the past couple of years, I've collaborated with Mike on numerous projects, and he consistently delivers on time, surpassing my expectations. Mike is a true gem who commits fully to supporting you.
Project details
- Client
- My Sticky Little Secret
- Industry
- Beauty: wig care and hair accessories
- Working together
- 2023 to present
- Scope
- Brand creation, packaging, 3D product renders, Shopify build, email automation, affiliate program, social content
- Platform
- Shopify, Klaviyo, UpCart, custom affiliate subdomain